From January 2024 to June 2024
✨ How I Revived OGX's Social Presence With a 400% Brand Visibility Boost
OGX needed momentum before their major Bonding line launch - and my job was to build it from the ground up through strategic content that would prime an engaged audience! 🚀
My Strategic Framework:
🎯 Comprehensive Content Strategy: Developed a full strategy breaking down target audience insights, competitive analysis, content pillars, and strategic content calendars
📊 Audience Intelligence: Deep-dived into who OGX's audience really is and what makes them engage
🔍 Competitive Landscape: Analyzed what's working in the haircare space and identified white space opportunities
📅 Content Calendar Architecture: Built strategic posting schedules that optimized for maximum reach and engagement
The Content I Created:
🛍️ Retail Presence Reels: Showcased where to find OGX products, making shopping feel accessible and exciting
👗 Aesthetic Matching Content: Created outfit-to-bottle vibe matching content that made haircare feel like a lifestyle choice
⭐ Social Proof: Highlighted real user reviews and testimonials to build trust and credibility
😂 Entertainment Value: Mixed in funny, relatable content that showed OGX's personality
🎵 Trend Integration: Tapped into cultural moments like Taylor Swift's album drops to meet our audience at the intersection of their interests - not just haircare!
The Results:
✨ 400% increase in brand visibility - OGX was back on everyone's radar!
✨ 130M+ impressions and reach - Massive brand exposure across platforms
✨ Successfully primed the audience for the Bonding line launch with an engaged, active community
The Impact:
Brand revival isn't about shouting louder - it's strategic thinking! By understanding the audience deeply, tapping into trends they care about, and mixing education with entertainment, I transformed OGX from quiet to unmissable. When the Bonding line dropped, we had an engaged audience ready!
Swipe to see the strategy that brought OGX back!
#OGX #ContentStrategy #BrandRevitalization
From January 2024 to June 2024
✨ How I Revived OGX's Social Presence With a 400% Brand Visibility Boost
OGX needed momentum before their major Bonding line launch - and my job was to build it from the ground up through strategic content that would prime an engaged audience! 🚀
My Strategic Framework:
🎯 Comprehensive Content Strategy: Developed a full strategy breaking down target audience insights, competitive analysis, content pillars, and strategic content calendars
📊 Audience Intelligence: Deep-dived into who OGX's audience really is and what makes them engage
🔍 Competitive Landscape: Analyzed what's working in the haircare space and identified white space opportunities
📅 Content Calendar Architecture: Built strategic posting schedules that optimized for maximum reach and engagement
The Content I Created:
🛍️ Retail Presence Reels: Showcased where to find OGX products, making shopping feel accessible and exciting
👗 Aesthetic Matching Content: Created outfit-to-bottle vibe matching content that made haircare feel like a lifestyle choice
⭐ Social Proof: Highlighted real user reviews and testimonials to build trust and credibility
😂 Entertainment Value: Mixed in funny, relatable content that showed OGX's personality
🎵 Trend Integration: Tapped into cultural moments like Taylor Swift's album drops to meet our audience at the intersection of their interests - not just haircare!
The Results:
✨ 400% increase in brand visibility - OGX was back on everyone's radar!
✨ 130M+ impressions and reach - Massive brand exposure across platforms
✨ Successfully primed the audience for the Bonding line launch with an engaged, active community
The Impact:
Brand revival isn't about shouting louder - it's strategic thinking! By understanding the audience deeply, tapping into trends they care about, and mixing education with entertainment, I transformed OGX from quiet to unmissable. When the Bonding line dropped, we had an engaged audience ready! 💪
Swipe to see the strategy that brought OGX back!
#OGX #ContentStrategy #BrandRevitalization #AudienceEngagement #Kenvue
