From April 2024 to May 2024
🎵 How I Brought Rogaine Back to Social Media After 3 Years - With a Bang!
Rogaine had been silent for 3 YEARS. Zero posts. Zero engagement. Dormant audience. My mission? Strategically revive the brand by building up to a massive activation at Kelce Jam - Travis Kelce's music festival in Kansas City!
What I Did:
🎯 Strategic Reintroduction: Created warm-up posts before Kelce Jam to ease the brand back into social feeds - you can't just appear after 3 years without context!
🎬 Creative Direction: Directed recap content strategy that captured the energy and excitement of our festival booth activation
🎤 Interactive Storytelling: Designed and executed engaging interviews that brought authentic brand moments to life
📱 Real-Time Engagement: Took over Instagram Stories with interactive elements like polls, questions, and behind-the-scenes content that got people clicking
🎪 Event Showcase: Captured the full festival experience - from booth setups to fan interactions - making followers feel like they were there with us
The Results:
✨ 247% increase in reach - We didn't just come back, we exploded onto feeds!
✨ 651% surge in content interactions - Proof that people were HUNGRY for Rogaine content
✨ Successfully revitalized a dormant Instagram presence and re-engaged the community
The Impact: I proved that dormant brands can roar back to life when strategy meets creativity - you just have to meet your audience where they are! For Rogaine, that was music, culture, and authentic festival vibes!
Swipe to see some of the content!
#Rogaine #Strategy #TravisKelce #Kenvue
From April 2024 to May 2024
🎵 How I Brought Rogaine Back to Social Media After 3 Years - With a Bang!
When a brand goes silent for 3 years on social media, you don't just come back - you BUILD a comeback! Enter: Kelce Jam, Travis Kelce's massive music festival in Kansas City
🔥The Challenge:
Rogaine hadn't posted in 3 YEARS. Zero engagement. Dormant audience. I needed to strategically wake up the community and remind them why they should care - starting with a warm-up content strategy that led to our festival activation!
What I Did:
🎯 Strategic Reintroduction: Created warm-up posts before Kelce Jam to ease the brand back into social feeds - you can't just appear after 3 years without context!
🎬 Creative Direction: Directed recap content strategy that captured the energy and excitement of our festival booth activation
🎤 Interactive Storytelling: Designed and executed engaging interviews that brought authentic brand moments to life
📱 Real-Time Engagement: Took over Instagram Stories with interactive elements like polls, questions, and behind-the-scenes content that got people clicking
🎪 Event Showcase: Captured the full festival experience - from booth setups to fan interactions - making followers feel like they were there with us
The Results:
✨ 247% increase in reach - We didn't just come back, we exploded onto feeds!
✨ 651% surge in content interactions - Proof that people were HUNGRY for Rogaine content
✨ Successfully revitalized a dormant Instagram presence and re-engaged the community
The Impact:
This wasn't just a comeback - it was a masterclass in brand revitalization! By strategically warming up the audience before hitting them with the Kelce Jam activation, I proved that even brands that have been silent for years can make noise when strategy meets creativity.
Sometimes the best way to reintroduce a brand is to meet your audience where they already are - and for Rogaine, that was at the intersection of music, culture, and good vibes! 🎶
Swipe to see some of the content!
#Rogaine #KelceJam #TravisKelce #SocialMediaStrategy #BrandRevitalization #ContentCreation #Instagram #EventMarketing #Kenvue