🔬 A/B Testing: Decoding User Behavior on Google's Pixel Phone Google Site Category Page

How do Pixel veterans navigate differently than newcomers? I executed an experiment across US and France markets to uncover what information different user types actually want to see!

📈 Smart Segmentation: Tested delayed pricing display by showing control users the pricing hero tile upfront, while variant users bypassed pricing and went straight to AI content - revealing what each group prioritizes in their journey

🤖 AI Innovation: Built a custom Gemini Gem that streamlines experiment briefing using historical test data and assists in results analysis

⚡ Behavioral Insights: Uncovered fascinating differences in how experienced vs. new users consume and prioritize product information

The Results:

✨ Achieved statistically significant increase in engagement with users looking to switch

✨ Revealed distinct behavioral patterns between Pixel veterans and ecosystem newcomers

The Impact: This project proved that understanding your audience isn't just about demographics - it's about their relationship with your product ecosystem. When you design for different user journeys, conversion wins!

Want the details? Swipe to see my experiment framework and behavioral insights!

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